The Sales&Marketing Group on Gaining Publicity: PR and Media Relations Management in China
China has its very own unique and overwhelming media system. For both B2B and B2C businesses, media publicity can be quite essential and useful no matter for the overall brand awareness establishment or just for a single campaign promotion. Nowadays, with the media convergence on digital and mobile platforms, how to gain maximized exposure has also become more challenging for all marketers.
By understanding the politicization and commercialization characteristics of Chinese media, this event will be sharing cases and tips on public relation and media exposure management in China. Main topics will include:
- Introduction to the Chinese media and administration system
- Media contacting and PR distribution
- Media buying and advertising for your business
- Suggestions and taboos
- Q&A and discussion
Price: This event is free of charge for FBCS Working Group members.
Notice：There is no registration through this web page. Kindly follow the registration instructions here below.
Registration: You may register by replying to email@example.com until Monday, September 14, 2020 or as long as there are seats available. Registration is binding and no-shows will be charged unless cancelled before the end-of-day of the final registration date.
Eligibility: All of the employees of FBCS member companies are eligible to join the HR Group, the Finance&Legal and/or the Sales&Marketing Group by contacting us at firstname.lastname@example.org. Please do not hesitate to forward this event invitation to your colleagues.
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