The Sales&Marketing Group on Gaining Publicity: PR and Media Relations Management in China

China has its very own unique and overwhelming media system. For both B2B and B2C businesses, media publicity can be quite essential and useful no matter for the overall brand awareness establishment or just for a single campaign promotion. Nowadays, with the media convergence on digital and mobile platforms, how to gain maximized exposure has also become more challenging for all marketers.

By understanding the politicization and commercialization characteristics of Chinese media, this event will be sharing cases and tips on public relation and media exposure management in China. Main topics will include:

  • Introduction to the Chinese media and administration system
  • Media contacting and PR distribution
  • Media buying and advertising for your business
  • Suggestions and taboos
  • Q&A and discussion

Price: This event is free of charge for FBCS Working Group members.

Notice:There is no registration through this web page. Kindly follow the registration instructions here below.

Registration: You may register by replying to fbcs@fbcs.fi until Monday, September 14, 2020 or as long as there are seats available. Registration is binding and no-shows will be charged unless cancelled before the end-of-day of the final registration date.

Eligibility: All of the employees of FBCS member companies are eligible to join the HR Group, the Finance&Legal and/or the Sales&Marketing Group by contacting us at fbcs@fbcs.fi. Please do not hesitate to forward this event invitation to your colleagues.


  • September 14: Webinar: Labor Market and Salary Developments 2020/2021
  • September 15: The Sales & Marketing Group on Gaining Publicity: PR and Media Relations Management in China
  • September 15: Rising Sino - US Tension - "Weaponization" of the US-Dollar?
  • September 16: Corruption and Internal Fraud
  • September 22: Scaling Leadership - The Complexity Antidote
  • September 23: European Business in China Position Paper 2020/2021
  • September 26: Aalto Vase - Using Design to Enhance Natural Beauty


  • Rixin Jiang (Co-founder and CEO of Nordic Friend)

    Rixin Jiang

    Co-founder and CEO of Nordic Friend

    Rixin is running Nordic Friend which is a China-focused digital marketing agency operating in both Helsinki and Shanghai. He has rich experience working for Nordic clients from various industries including government, tourism, education, retail, food, aviation and more, helping with their localized brand strategy, marketing solutions and media relations in the Chinese market.

    After receiving his B.A and M.A degrees on journalism and media studies at Renmin University Journalism School in Beijing, Rixin has also spent years living and working in Stockholm and Helsinki, now based in Shanghai. He also has experience working or writing for media outlets such as Beijing Television and Radio Nederland Worldwide.

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Nordic Friend

Eatnwork Meeting Room A, 10F of Super Brand Mall West Zone, No.168 Lujiazui West Road
Shanghai, China

If you have any questions please contact

Contact Organizer

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