In this coming webinar Karl - Johan Kronberg, Executive Vice President & Partner at Mercuri Urval Group, and Anne Zhang, Partner & Director at Mercuri Urval China, will discuss key questions such as:

  • How do both Nordic and Chinese leaders effectively manage business and people in China? Examples and understanding of "What is leadership"
  • How to identify stakeholders across matrixes and beyond hierarchy, communicating effectively, building trust and get buy-in for strategic local initiatives?
  • Which role do cultural differences play in an increasing globalized scenario, with a growing size of the Chinese management population getting more and more internationally exposed? Any lesson learned?
  • How to get the best of two worlds in developing leadership?

Mercuri Urval will share their first-hand findings in interviewing Nordic and Chinese leaders working for Nordic companies. Speakers will bring on board testimonials and suggestions on leadership values, leaders' development plans & actions, and a few top tips.

Building up on direct experiences and sources, the webinar will be co-active and include case studies, insights and feedback sharing from leaders across countries. Following the presentation there will be an open discussion and any related questions are most welcome.

Please notice that there is no registration through this web page. Kindly follow the instructions here below under the topic REGISTRATION.

PRICE: This event is free for FBCS and FBCB Members.

REGISTRATION: Registration is required to confirm a spot in the Webinar. You may register by replying to fbcs@fbcs.fi until Tuesday, June 2, 2020 or as long as there are spots available. Once registered, an email will be sent a few days in advance of the event with instructions how to login to the Webinar.

ELIGIBILITY: All of the employees of FBCS member companies can participate at our events with Membership privileges (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.


  • Karl - Johan Kronberg (Executive Vice President & Partner at Mercuri Urval Group)

    Karl - Johan Kronberg

    Executive Vice President & Partner at Mercuri Urval Group

    Karl - Johan Kronberg joined Mercuri Urval in 1996. He has been a successful Consultant, Team Leader, SVP of International Business, Board Member and Managing Director of Finland. Karl-Johan has been responsible for many important development projects for Mercuri Urval worldwide, today he works as a Member of Mercuri Urval Global Leadership Team with responsibility to lead his business area.
    Karl-Johan works together with different Team Leaders to grow & develop sales, clients and consultants. He was the Central Business Leader for Mercuri Urval China from 2015 till 2019.

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  • Anne Zhang (Partner & Director, Team Leader of China at Mercuri Urval)

    Anne Zhang

    Partner & Director, Team Leader of China at Mercuri Urval

    Anne joined Mercuri Urval in 2010. As a Consultant she has been focusing on Executive Search and Talent Advisory in Asia. Typical clients are European companies that are growing fast in the Asia market facing interesting challenges during different development phases.
    With her experience in the International business environment, Anne acts as a sparring partner and coach to leaders, both Europeans working in Asia and Chinese with International background.

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Shanghai, China

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