Learn how you and your company can use Linkedin to increase brand awareness.

LinkedIn has evolved from a job-seeking platform to a full-fledged social media channel, crucial for both individuals and brands. But using LinkedIn for B2B may not be what you think — understanding how to build brand awareness, convert connections to customers and drive engagement for your company on LinkedIn means knowing how to build a powerful personal profile.

This Seminar will cover LinkedIn best practices for B2B:

  • LinkedIn in 2019
  • Personal LinkedIn vs Company pages
  • LinkedIn best practices including;
  • Optimizing your profile
  • Driving traffic back to company pages
  • Posting content
  • Adding connections

Join us for an evening seminar at EF Education First on Tongren road close to Nanjing road. We hope to see you there!


  • 18:00 Registration
  • 18:30 - 19:15 Presentation - Personal Branding - Olivia Plotnick
  • 19:15 - 19:45 Discussions/Q&A

TIME: Monday, June 17, at 18:00 - 19:45

PRICE: Participation Fee for this event is 180 RMB for Members and 260 RMB for Non-Members

REGISTRATION: Registration is required to confirm a seat. You may register by replying to fbcs@fbcs.fi until Friday, Jun 14, 2019 or as long as there are seats available. Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.

ELIGIBILITY: All of the employees of FBCS member companies can participate at our events with Membership privileges (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.


  • Olivia Plotnick

    Olivia Plotnick

    Olivia has worked in marketing for both small & large international advertising agencies in China - helping brands adjust their content & messaging strategy for the China market. Her interest in storytelling and the power of community has driven her significant involvement in the growth of two nonprofit organizations founded in Shanghai.

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EF Education First

258 Tongren Road,Jing'an District,Shanghai, China 上海市静安区铜仁路258号
Shanghai, China

If you have any questions please contact

Contact Organizer

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