This event has been cancelled/postponed due to the ongoing Coronavirus situation.

SwissCham has invited the members of FBCS to attend their SME Seminar. During this half-day event, we will discuss issues, opportunities and challenges that foreign companies face in China. The speakers cover the following topics:

How Technology in Retail Design helps to Enhance Customer Experience, by Samantha Chalmers, Client Manager for 5 Star Plus Retail Design in Shanghai

Samantha will shed light on the evolution of technology in retail design, identify the key strategic benefits, examine current examples in China's retail market and finally explain what this means for the future of retail design.

Legal Practice of Individual Dismissal in China - Case Study, by Cathy Qu, Vice-President & Senior Partner of Shanghai River Delta Law Firm

Cathy will explore the labor law through explanations and cases and elaborate on the best practices of employment management to mitigate risks when dismissing employees.

How Brick and Mortar Stores can Survive in Today's Online World, by Robin Trebbe, Managing Director of Intersport in Asia Pacific

Robin will talk about Intersport's experience in the Chinese market, which included a recent opening of a physical store in Shanghai. He will also give his view on China's market development in general, how he sees omni-channel and new retail play a role and what is next for the B2C landscape in the ever-changing markets.


  • 13:30 - 14:00 Registration
  • 14:00 - 15:30 Presentations
  • 15:30 - 15:45 Coffee break
  • 15:45 - 17:30 Presentations

TIME: February 21, 2020 13:30 - 17:30

VENUE: Four Seasons Hotel Shanghai 500 Weihai Road Shanghai, China

PRICE: Participation Fee for this event is 250 RMB for Members and 350 RMB for Non-members.

Please notice that there is no registration via this webpage (for registration please follow the instructions under the title REGISTRATION).

REGISTRATION: Registration is required to confirm a seat. You may register by replying to fbcs@fbcs.fi until Monday, February 17th, 2019 or as long as there are seats available. Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.

ELIGIBILITY: All of the employees of FBCS member companies can participate at our events with Membership privileges (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.


  • Samantha Chalmers (Client Manager at 5 Star Plus Retail Design)

    Samantha Chalmers

    Client Manager at 5 Star Plus Retail Design

    Samantha helps foreign retailers looking to tap into the Chinese market by connecting them to resources through project management of a retail design concept. Additionally, her experience in small scale start-ups has provided her with adequate experience in both online and offline tactics for retail marketing. With a background in international business, she is familiar with the differing implications of foreign operations including policy and strategy methods.

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  • Cathy Qu (Vice-President & Senior Partner at Shanghai River Delta Law Firm)

    Cathy Qu

    Vice-President & Senior Partner at Shanghai River Delta Law Firm

    Ms. Qu has practiced Employment Law for more than a decade, making her an expert in the areas of labour law and HR compliance. Her specialties are in providing companies with effective human resources management solutions, arbitration and litigation representations, internal bylaws and document design, drafting and revision services, practical training, personnel placement schemes of enterprise structural redundancy, on-site negotiation services, etc.

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  • Robin Trebbe (Managing Director of Intersport in Asia Pacific)

    Robin Trebbe

    Managing Director of Intersport in Asia Pacific

    Robin Trebbe was working in several roles in retail globally before becoming the Managing Director of Intersport in Asia Pacific. His focus is growing the Chinese business by keeping the Intersport DNA and at the same time adapting to the local market.

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Four Seasons Puxi

No 500 Weihai Rd
Shanghai, China

If you have any questions please contact

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