What to do when price alone won't sell your products, services or idea!

In this session, you will get a few basic formulas for delivering a story that could make a difference.

  • A basic story that for overcoming resistance.
  • A sales story formula to use when you already know there is resistance in the marketplace.
  • A story to share your success with potential new clients or customers.
  • How to talk about failure
  • A storytelling approach to transform boring products into a wow topics and talks that taps into culture.

Because stories alone won't make a huge difference, you also will get a brief introduction to a few additional keys to amazing talks, for your industry conference, marketing or branding campaign, all-hands company meetings or annual company events.

This event is an offline - online event. Please indicate in your registration if you want to come on site or if you want to take part of the event online.

PRICE: This event is free of charge for FBCS Working Group members.

REGISTRATION: Registration is required to confirm a seat. You may register by replying to fbcs@fbcs.fi until Wednesday, February 24, 2021 or as long as there are seats available.

ELIGIBILITY: All of the employees of FBCS member companies are eligible to join the HR Group, the Finance&Legal and/or the Sales&Marketing Group by contacting us at fbcs@fbcs.fi. Please do not hesitate to forward this event invitation to your colleagues.


  • February 24: Webinar: Does Your Company have a China Growth Strategy in the "Decoupling" Era?
  • February 25: Sales and Marketing Working Group: How Stories Can Boost sales And Transform Your Company's Image
  • February 25: Webinar: Profit Repatriation Methods for Foreign Companies in China (more information to follow)
  • March 2: Webinar: Recent Trends in Superpower Relations-What Impact Will It Have on Europeans/ Finnish Businesses in China?
  • March 2: How to make our work life easier with coaching skills? (in English)
  • March 9: Finland - China Joint Innovation Introductiion
  • March 12: FBCS member visit to Valmet Jiading Factory
  • March 24: FBCS Annual General Meeting and Dinner (more information to follow)
  • March 25: A Phoenix in the Dragon's Den II: Entrepreneurial Success in China - What's new?


  • Larry Schuster

    Larry Schuster

    Shanghai Jiaotong University EBA, lecturer, trainer on public speaking.

    The Storytelling Company, Founder and chief coach for Speech coach, trainer for TEDx, entrepreneurs, executives, world champion athletes.

    Applies 20 years of US journalism to help speakers find, shape and deliver messages and stories to move their world.

    Clients have included Standard Chartered Bank, Aedas (Shanghai, Hong Kong, Beijing), one or the world’s top architecture and design firms, and Harman (Shenzhen), a top producer of connected products and Henkel (Shanghai), leading producer of beauty care products and adhesives.

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FinChi Innovation Center

Shanghai, China

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