How to boost conversion and understand China: Data-insights & CRM systems

This event that was supposed to be held on November 27th, but has now been moved to January 9th, 2020.

Misunderstandings and miscalculations about China are reaching new levels, and it's not just because of politics, culture and language. The lack of a centralized data system is not making things easier. What can CRM do as the Chinese and Western marketing worlds drift apart and as the marketplace monopolies by the Chinese tech giants increase in power?

China's push for a digital economy has created homegrown digital giants dominating the eCommerce market, however as combined marketing shares of Alibaba and JD.com dropped from 2017's 90% to 2018's 86%, with UBS forecasts expecting their market shares to further decrease to 77% by 2025. Therefore more smaller channels will thrive, so what does it matter for products or brands entering China?

Moreover the CRM market in China has fostered a series of competitive home grown players, from Baidu's Aifanfan to Tencent-backed Xiaoshouyi, could they be a solution for marketers based in the HQs?

The launch of an online store in China is actually the easy part, driving sales is the challenging part. Creating a growth engine in China means you have got to be on top of your game; constant monitoring of your store, measuring performance, and improving it on a regular basis. Once you manage to drive traffic to your store, how do you make sure the conversion is optimized?

During this session, hosted by BenCham, we will discuss how you can use data to overcome the challenges to increase your online sales in China. In addition, we will address China's latest digital commerce trend, and understand how an integrated CRM will support the growth of Western brands in China.


  • 6:30 pm – 7:00 pm Welcome
  • 7:00 pm – 8:00 pm Presentations
  • 8:00 pm – 8:30 pm Q&A and Networking

PRICE: Participation Fee for this event is 250 RMB for Members and 350 RMB for Non-Members.

Please notice that there is no registration via this webpage

(for registration please follow the instructions under the title REGISTRATION).

REGISTRATION: Registration is required to confirm a seat. You may register and pay directly to BenCham via this link until Tuesday, January 7, 2019 or as long as there are seats available. (Please use the FBCS Ticket.) Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.

ELIGIBILITY: All of the employees of FBCS member companies can participate at our events with Membership privileges (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.


  • Chenyin Pan (China Manager at Fireworks)

    Chenyin Pan

    China Manager at Fireworks


    As head of product at Fireworks, Chenyin conceives, develops and implements CRM solutions. Previous he acted on the role of China manager, supervises overall digital operations. Chenyin has designed digital solutions for brands including NYU Shanghai, DIAGEO, Mariott Hotel, Ernst & Young, and Farfetch.Chenyin holds a Bachelor degree in English Literature, and studied African American Studies at the University of Alabama. A history buff, his reading interests include China’s pre-modern era, 19 th century adventures, and who’s who in Art Deco Shanghai.

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  • Daphne Tuijn (Co-Founder & CEO Chaoly and WebshopinChina.com)

    Daphne Tuijn

    Co-Founder & CEO Chaoly and WebshopinChina.com


    China eCommerce and tech specialist with a strong desire to formulate successful strategies for companies to grow in the China eCommerce space. Daphne loves numbers and she’s passionate to help companies use data analytics in the right way. Having both built an eCommerce company as well as a tech company in China, Daphne knows what it takes to succeed in this fast-paced economy.

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Four Seasons Hotel

Four Seasons Hotel (Puxi), Shanghai, 500 Weihai Rd, 5 Floor 上海四季洒店, 威海路500号

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