Whether you're right at the beginning or your digital transformation journey, looking to create a seamless buying experience for your increasingly demanding customers, or keen to hear how other player's game, you now have a chance to learn from those who've been there and done that.

Through presentations by our thought-leading speakers, you will learn how to harness innovative digital technologies, track leads better, message effectively, and foster relationships to help your business thrive.

During this B2B digital transformation event you will have the chance to learn from the following experts: Fondred Fan, President Assistant, Alibaba, Hanson Wang, Chief Operating Officer Digital, Chief Digital Officer – APAC, Saint-Gobain and Chairman of Shanghai E-commerce Association-Manufacturing Branch as well as Elvis Yang, Managing Director - APAC, M-Brain.

PRICE: Participation Fee for this event is 200 RMB for Members and 320 RMB for Non-Members including two drinks and canapes.

REGISTRATION: Registration is required to confirm a seat. You may register by replying to fbcs@fbcs.fi until Wednesday, May 29, 2019 or as long as there are seats available. Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.


  • 14:45 - 15:00 Registration
  • 15:00 - 15:20 Presentations - Hanson Wang
  • 15:20 - 15:40 Presentations - Elvis Yang
  • 15:40 - 16:00 Presentations - Fondred Fan
  • 16:00 - 16:30 Panel discussion and Q&A
  • 16:30 - 17:00 Networking over drinks and finger food


  • Fondred Fan (President Assistant at Alibaba Group, 1688)

    Fondred Fan

    President Assistant at Alibaba Group, 1688

    Fonred Fan has 15 years of experience specialized in B2B Channel management & innovation, e-Commerce and digital transformation. Fordred is currently focusing on digital transformation and e-commerece at 1688 to enable B2B comnpanies better serve tehir customers in the digital disruptive world.

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  • Hanson Wang (Chief Digital Officer and Marketing Director of Saint Gobain)

    Hanson Wang

    Chief Digital Officer and Marketing Director of Saint Gobain

    Hanson Wang Graduated from Tongji University, University of Hong Kong and Fudan University. He has also studied at SDA's Italy business school. He is currently the chief digital officer of a Fortune 500 company in the Asia-Pacific region. He is responsible for all group operations in the Asia-Pacific region and the implementation of digital transformation strategies both inside and outside the company.
    He is the first professional manager in the world's top 500 companies to be nominated as the chief digital officer. Hanson Wang’s digital team has been awarded many honors by Alibaba, Industrial Control Network and other well-known B2B platforms. Hanson also serves as a specialist appointed by Shanghai E-commerce Association and Shanghai Economic and Commercial Commission and serves as a strategic consultant for many B2B Internet platforms.

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  • Elvis Yang (Managing Director of M-Brain, Asia Pacific Region)

    Elvis Yang

    Managing Director of M-Brain, Asia Pacific Region

    Elvis Yang Graduated from Nanjing Institute of Navy Electrical Engineering and then earned an EMBA at Fudan University. He is currently the Managing Director of M-Brain in the Asia-Pacific region. He is responsible for developing and driving the overall Asia business strategy and results across different brands by leading customer development and management, order origination, upsell, revenue management, engagement, delivery leadership, people leadership, knowledge management, and solution development.
    Elvis has more than 20 years’ experience in business development and team management. He worked in the IT industry for 5 years in his early career, then stayed in Management Consulting industry for 13 years and now he leads a global Media & Marketing Intelligence company in China. Elvis has a rich experience of business development, managing the practice, establishing and achieving sales and profit goals for organization, especially in China/AP region.

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Four Seasons Hotel Shanghai

500 Weihai road
Shanghai, China

If you have any questions please contact

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