FBCS Sales and Marketing working group presents B2B Marketing in China session. We have an honorable guest speaker Mark Tanner from China Skinny, who will deliver crucial insights of the marketing practice in China. Mark was the popular guest speaker during our AGM in March.

As finding the right channels is difficult but critical for success, the speech focuses on the relevant channels and other considerations on how to reach and resonate with B2B customers. The event provides tips and tricks for the practitioners and deeper understanding for the senior management on which they can act upon while running their respective businesses.

The FBCS Marketing and Sales Working Group is an excellent platform to share opinions and best practices. Come and exchange your ideas and challenges with other professionals working in the sales and marketing sector.

PRICE: The working group events are for FBCS members only and free of charge.

REGISTRATION: Registration is required to confirm a seat. You may register by replying to fbcs@fbcs.fi until Tuesday, May 15, 2018 or as long as there are seats available.

ELIGIBILITY: All of the employees of FBCS member companies can participate at our events at Membership conditions (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.


  • Mark Tanner (Founder and managing director o of China Skinny)

    Mark Tanner

    Founder and managing director o of China Skinny

    Through his agency he has worked with over 100 international brands on their China market entry and growth strategies, trend analysis, branding and new product development. His views on the China market have been quoted by more than 200 international media outlets and he regularly provides commentary in publications such as Bloomberg, Reuters and Forbes where he writes a regular column. He authors the most read newsletter about marketing to China and is a regular keynote speaker in both China and internationally from Helsinki to Hong Kong, Shanghai to Sydney, Beijing to Barcelona and many places in between. Prior to moving to China Mark led the world's first unbroken paddle down the River Nile, hunted for Viking treasure in Iceland and cycled solo across Canada mid-winter.

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