Are you curious on KOL/Influencer marketing and how to develop a successful strategy?
Digital marketing and building an online presence is essential for a brand’s success in today's connected environment. Therefore Influencer and KOL marketing could be a great part of your marketing mix. During this event we will listen to four different speakers and perspectives of the topic.
  • Sofia Norén, Influencer Manager Mat.se in Sweden
  • Echo Gao, Empower China
  • Julia Tao Chen, KOL in China
  • Tanya Cai, Business Director United Media Solution

PRICE: Participation Fee for this event is 150 RMB for Members and 300 RMB for Non-Members, including drinks & quesadillas.

REGISTRATION: Registration is required to confirm a seat. You may register by replying to fbcs@fbcs.fi until Friday April 20, 2018 or as long as there are seats available. Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.

ELIGIBILITY: All of the employees of FBCS member companies can participate in our events at Membership conditions (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.


  • TANYA CAI (Business Director of United Media Solution)


    Business Director of United Media Solution

    Tanya has had a rich experience in digital marketing and entertainment including roles as a finance reporter for the Ningbo Daily (Ningbo Daily Group), a marketing project planner for Lesheng Culture and Entertainment Company, and even as a film producer in Hollywood!

    She is a highly experienced project manager with superb business leadership skills which she employs in her role as Account Director at United Media Solution (also known as ‘UMS’). As Account Director Tanya leads the account team in providing expert customer service and account management. She also undertakes team training and peer leadership.

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  • Echo Gao (Managing Director of Empower communications)

    Echo Gao

    Managing Director of Empower communications

    Echo Gao is the Founder and Managing Director of Empower Communications. Echo comes from the field of journalism and has more than 10 years professional working experience in the field of Public Relations and marketing, serving, international brands and organizations in Shanghai, Macau, Hong Kong, and Bejing. Empower Communications is a boutique and independent PR & Communication agency headquartered in Shanghai, serving worlds leading hospitality, luxury, art and lifestyle brands, in china. EmpowerChina currently has a strong professional team based in shanghai, reaching out to Beijing., Guangzhou and other key 2nd tier cities across china,

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  • Sofia Noren (Manager at Mat.se)

    Sofia Noren

    Manager at Mat.se

    Sofia has been working with digital and influencer marketing in Sweden for several years. She built the online marketing strategy from scratch for the Swedish online grocery company Mat.se. During 2017/2018 Sofia is the Anders Wall Scholarship holder at Swedish Chamber of commerce in China

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  • JULIA TAO CHEN (KOL at Tao Chen)


    KOL at Tao Chen

    Tao Chen is an experienced influencer that has worked with several big brands including Fairmont Peace Hotel, Emperor Watch and Jewellery, Electrolux, Wyeth BabyNes & Inoherb Cosmetics and several more. She has also a Master of Science in Integrated Marketing Communications (IMC).

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