Comprehensive Seminar for SMEs

FBCS is proud to join SwissCham in hosting an SME Seminar. During this half-day event, we will discuss some of the most important topics and challenges that foreign SMEs face in China.

Corporate Governance for SMEs in China - by Giovanni Pisacane of GWA
Giovanni Pisacane will provide updated information to understand the key factors involved in organizing, structuring and managing a company in China. It will focus on the critical issues that foreign investors and professionals encounter in China and using a clear and practical overview of Corporate Governance, Structure and Management of Foreign-Invested Enterprises under Chinese Law following the introduction of the 2015 Draft of the Foreign Investment Law. This latest reform will likely have a major impact on the investment landscape, as it calls for the replacement and unification of the three Foreign Investment Laws currently in place, resulting in important changes in the legal framework governing foreign investments. The presentation will examine company structures, together with their functions and relevant liabilities, the positions held in a company in order to better understand the stakes each holds in Corporate Governance: the shareholders, legal representative, board of shareholders, board of directors, board of supervisors and the general manager.

Branding and Marketing in Chinese market - by Chantel Huang of Process
Chantel Huang will share Thermos as an entire branding and marketing case to demonstrate its brand positioning in the Chinese market. Furthermore, she will also demonstrate how to drive a marketing campaign tightly correlated with original brand core values in order to enhances brand awareness in the Chinese market. In addition, Chantel will share how foreign brands leverage WeChat as the major social media tool, which helps interact with their target audience in order to enhance brand loyalty in Chinese market.

Made in China 2025: A New Competitive Landscape - by Stefan Kracht of Fiducia
China’s ambitious plan to transform itself into a high-tech power has stirred excitement as well as concerns among foreign SMEs. Will it turn China into a huge market for foreign technology and high-end products, or will it trigger new competitive challenges? Fiducia Managing Director Stefan Kracht will address these questions by drawing from the consulting firm’s on-the-ground insights. The presentation will include:
- Snapshots of how the competitive landscape is shifting in specific industries, such as automotive, machinery, and med-tech
- An analysis of the strengths and weaknesses of Chinese companies
- Key actions foreign companies can take along their value chain to leverage their strengths in China

​Please contact us at fbcs@fbcs.fi for registration.


1:30 PM - 2 PM
2 PM - 3:30 PM
3:30 PM - 3:45 PM
Coffee Break
3:45 PM - 5:15 PM


  • Giovanni Pisacane (Business Lawyer at GWA)

    Giovanni Pisacane

    Business Lawyer at GWA

    Giovanni Pisacane is a business lawyer specialized in International practice with a long experience in Arbitration and Mediation and member of IBA (International Bar Association).

    He has been practicing as a business lawyer since 1996. He completed his education in Private International Law at The Hague Academy in the Netherlands. In 2004 he founded GWA, an International legal and tax consulting firm, in Shanghai.

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  • Changel Huang (Member of the Executive Board – Managing Director, Shanghai at Process Brand Evolution)

    Changel Huang

    Member of the Executive Board – Managing Director, Shanghai at Process Brand Evolution

    With over 12 years experience, Chantel Huang has deep understanding in different global business models and brand strategies.

    She has enormous passion to help clients build successful brand identities and positioning. Under her lead, Process Shanghai is serving both international and domestic major brands, e.g. Electrolux, iF Design, Pechoin, and Thermos.

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  • Stefan Kracht (Managing Director of Fiducia)

    Stefan Kracht

    Managing Director of Fiducia

    Stefan leads Fiducia’s team of 120 specialists across its four offices, and oversees all strategic advisory support and outsourced commercial services. He helps international clients achieve their best possible strategic positioning and operational setup in Greater China, drawing from nearly two decades of trade and investment experience in the region. A Hong Kong-born German national, Stefan began his career with the Otto Group in Hamburg, continuing in Hong Kong and Shanghai. After working as a management consultant at Bain & Co. in London, he founded a components and materials trading company in Shanghai. Having sold that business, he joined Fiducia in 2005 and took over leadership in 2012.

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