Join Our Panel Discussion on CSR in China Is CSR a corporate benefit, a cost or a lisence to play for you? What kinds of opportunities does it offer? Are there any challenges left to CSR in China? Come join our discussion on CSR. We have a multifaceted panel with CSR specialists from the paper industry (Cindy Zhang from Stora Enso), consumer/furniture industry (Helen Fu from IKEA) and the food and beverage industry (Ching Foe Au from EARTH Concepts).


8 AM - 8:30 AM
Registration and networking over a sumptuous breakfast
8:30 AM - 9:30 AM
Presentations (á 10 min) and a short panel discussion
9:30 AM - 10 AM


  • Cindy Zhang (Marketing and Corporate Communications Director of Stora Enso China)

    Cindy Zhang

    Marketing and Corporate Communications Director of Stora Enso China

    Cindy was one of the leaders and volunteers of Fenfang School project, a joint donation of school rebuilding case valued 4.2 million RMB by Finnish community in China to affected village in Sichuan during 2008-2009 after Wenchuan earthquake. She led yearly children´s drawing contests in Beihai during 2007-2012 with more than 10,000 drawings for Stora Enso Guangxi Project.

    Her team won a Golden Award with success in public communications against anti-eucalyptus wave in social media in the 8th Shanghai Public Relations Awards for Excellence by Shanghai PR Association in 2015.

    She is currently leading Stora Enso China’s cooperation with WWF China in Green Me Campaign to promote certified wood and paper products to consumers. Cindy is the Chair of CSR Forum of EU Chamber of Commerce’ Shanghai Chapter.

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  • Helen Fu (Sustainability Compliance Manager at IKEA Purchasing Service (China) Co., Ltd. Shanghai Branch)

    Helen Fu

    Sustainability Compliance Manager at IKEA Purchasing Service (China) Co., Ltd. Shanghai Branch

    Helen Fu has been worked for CSR/ Sustainability for over 13 years in Swedish companies’ purchasing organizations in China.

    She has broad experience of CSR, sustainable purchasing, supply chain compliance, energy/ environmental /charity projects and also critical raw material traceability.

    From 2011-2014, she has lead the Better Cotton project in China and successfully replaced all used conventional cotton in IKEA product to Better Cotton. 2014-2016, Helen worked on the Full IWAY project which all responsible suppliers in different categories achieved working hour compliance according to Chinese labor law. Now Helen is working on the Chinese environmental control topic and aiming to upgrade IKEA supply chain to Green Supply Chain.

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  • Ching Foe Au (Managing Director China/ Partner of EARTH Concepts China)

    Ching Foe Au

    Managing Director China/ Partner of EARTH Concepts China

    Ching Foe Au is a Dutch-born Chinese who has been living 12 years in Shanghai. She set up her own company in China 10 years ago. Since 3 years she is the co-partner and managing director of EARTH Concepts in China. EARTH Concepts is a Dutch company started in 2007 in the Netherlands.

    It started to sell EARTH water and EARTH coffee in 2015. EARTH concepts distinguish itself by contributing 100% of the net profit to water projects in China and worldwide. They invest money in sustainable water systems in areas in which these are needed most. Customers include: Puli hotel, W Hotel, Marriott, Hilton, Hyatt, Andaz, House of Roosevelt, Chop Chop Club, Shanghai Disney hotel, etc.

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